Executive LinkedIn Strategy
You've done the work to become who you are in the room.
Now show up that way online.
WYF Works helps executives and their coaches close the gap between the leader you've become and the presence you're putting into the world digitally.
The gap we close
Your coaching transformed you.
Your LinkedIn didn't get the memo.
Most executives invest seriously in their growth. Coaching programs. Leadership development. Time spent getting clear on who they are and how they lead.
But that clarity rarely makes it online. The LinkedIn profile stays frozen in time -- titles, dates, and a summary that sounds nothing like the person they've become.
That's the gap WYF Works closes. We translate real leadership identity into a digital presence that actually reflects it.
Executive coaching
Voice, identity, leadership presence -- done.
How you show up in the room
Confident, clear, credible -- absolutely.
How you show up on LinkedIn
Outdated. Generic. Doesn't reflect any of the above.
Two conversations. One clear answer.
Whether you're the executive or the coach,
we're solving the same problem.
Your reputation is ahead of your profile.
You've built a career worth talking about. The work is real, the results are there, and people who know you know exactly what you bring. But anyone who finds you on LinkedIn gets a completely different impression.
- Profile audit and full rewrite
- Positioning that matches where you're going
- Content strategy built around your actual voice
- A presence that opens doors before you walk in
Your clients are ready. Their LinkedIn isn't.
You've done the hard work of helping your clients find their voice and own their leadership identity. That transformation deserves to live beyond the session. WYF Works is the natural next step you can offer them.
- Seamless referral -- your client, your relationship
- A 15% referral fee on every booked service
- Co-branded offering options available
- Your clients get a more complete transformation
Services
Three ways to work together.
The Consult
$750 -- One session
A focused 90-minute strategy session. We audit your profile, clarify your positioning, and build a content approach that actually sounds like you.
- Full LinkedIn profile audit
- Positioning and headline refinement
- 30-day content roadmap
- Session recording and written summary
The Blueprint
$2,200 -- Full strategy
Your complete digital brand foundation. Everything in The Consult plus a full profile rewrite, content pillars, and a 30-day calendar to execute against.
- Everything in The Consult
- Full LinkedIn profile rewrite
- Custom content strategy and pillars
- 30-day calendar with post starters
- Branded voice guide
The Full Court
$3,000 / month -- Ongoing
Done for you. Every month. Full social and digital strategy management so you can stay focused on running your business.
- Monthly strategy call
- Content creation and copywriting
- Scheduling and platform management
- Monthly performance report
- 3-month minimum engagement
Coach partnership
Refer once.
Your clients win. So do you.
The referral structure is simple. When you send a client our way, you earn 15% of whatever service they book. No paperwork, no complicated process.
For coaches with active clients, this is a natural add-on that makes your work more complete and rewards you for the relationship you've already built.
Interested in a co-branded offering where The Consult lives inside your coaching package? Let's talk.
Referral fee breakdown
Three active Full Court referrals = $1,350 a month. For doing what you already do.
JP
Pinkerton
Founder, WYF Works
I spent 15 years building digital and social strategy for some of the most recognized brands in hospitality and entertainment -- Hyatt Hotels Corporation, Walt Disney Parks and Resorts, and agency-side work spanning sports, travel, and lifestyle. I've built brand playbooks from scratch, launched TikTok accounts that generated 18 million views in 90 days, and managed paid social campaigns at scale.
WYF Works is where all of that experience gets applied to the thing most executives have been neglecting: their own presence. You've earned the right to show up boldly online. I know how to make that happen.
Ready to show up the way
you actually show up?
Whether you're an executive ready to close the gap or a coach looking for the right referral partner -- the conversation starts here.